营销组合(即产品特征、价格、广告宣传方式以及营销地的组合,公司可调整这些项目以实现其营销目标) the combination of the features of a product, its price, the way it is advertised and where it is sold, each of which a company can adjust to persuade people to buy the product
N-SING (为推销某项产品或服务而推行的)营销组合,综合营销策略 A company's marketing mix is the combination of marketing activities it uses in order to promote a particular product or service.
The key focus of the marketing mix will be on price and distribution. 营销组合的重点将放在价格与配送上。
The key focus of the marketing mix will be on price and distribution. 营销组合的重点将放在价格与配送上。
Advertising, face to face marketing, promotions, public relations and promotional activities of the feature set, is called the marketing mix. 广告、当面推销、促销、公关及宣传活动的特色组合,就称为推销组合。
Promotion The fourth element in the marketing mix is promotion. 促销营销组合中的第四个要素是促销。
As part of our marketing mix, we'll label the product as a premium item with above-average quality. 作为我们营销组合的一部分,我们要使这一产品成为高品质的象征。
Selling and advertising are only part of a larger marketing mix. 销售和广告只是市场营销的一小部分。
Analyze the marketing strategy of an organization of your choice and identify the key success factors or indicators in the marketing mix and the activities of an organization. 分析您公司的营销战略,并解析在您组织组合营销活动中的关键成功因素和指标。
The Research on the Customer Satisfaction Survey and the Improvement of the Marketing Mix Strategies for Hunan Power Transmission and Substation Company; The result provide a important reference for the use of satisfaction in the field of EPI service. 湖南送变电公司顾客满意度调查及营销组合策略改进以上研究结果为顾客满意度调查在计划免疫服务领域进一步的应用提供参考。
New historical forms and opportunities emerging under the common use of marketing mix strategy is particularly worthy of study and reference. 新的历史形式与机遇下采用新兴的常用营销组合策略尤为值得研究与借鉴。
The shift of emphasis in marketing from within the firm to outside the firm is also the evolution and development process of the center of marketing mix from seller to buyer. 摘要市场营销的重心从企业内部向外部转移的过程,也就是营销组合从以卖方为中心向以买方为中心的发展演化过程。
Research on Marketing Mix Strategy of E-payment Business for Agricultural Bank of China 中国农业银行网上支付业务营销策略组合研究
More and more suppliers are adding online events to their marketing mix. 越来越多的供货商,正将在线展会融入他们的营销策略当中。
Study on Marketing Strategies for China Life Insurance Co., Ltd., Anhui Branch Based on 4V Marketing Mix 基于4V理论的中国人寿安徽分公司营销策略研究
Marketing mix theories have undergone a continuous history, in which they got mutually complemented and perfected. 营销组合理论的具有连续性。新旧组合理论不是相互替代而是相互补充和完善。
Helen: We want to use the right marketing mix to reach our target market. 海伦:我们想要使用正确的行销媒体来达到市场目标。
Topics includes marketing management, strategic planning, relationship marketing, competitive analysis, the marketing mix, customer satisfaction, consumer behavior, product development branding, direct marketing, pricing strategy and marketing communication etc. 主题包括市场营销的管理,战略性市场规划,对竞争对手的分析,市场混乱分析,如何满足顾客,消费者行为,产品品牌的发展,直销,定价策略和促销与整合营销传播战略。
Place, product, promotion, and Price-the4 Ps of marketing-must be integrated and coordinated in order to bring about the most effective marketing mix. 地点、产品、推销和价格营销中的4个P必须是一个有机的整体,并且互相协调,以使综合营销取得最效益。
No matter how sophisticated and well-thought out the other components of the marketing mix are, the company's fortunes will rise or fall on the effectiveness of its distribution policy. 无论多么复杂和深思熟虑的营销组合的其他部分,该公司的命运将上升或下降其分配政策的有效性。
Research on Marketing Mix Tactics of SPD Bank's E-banking Business 上海浦东发展银行电子银行业务营销组合策略研究
Analysis of the Influence of Shampoo Brand's Marketing Mix Strategies on Brand Association 洗发水品牌营销组合策略对品牌联想的影响研究
In carrying out the marketing functions, the firm needs to have a marketing program or strategy. This is known as the marketing mix. 在发挥营销功能时,企业需要制订一个营销方案或营销策略,这就是我们所说的营销组合。
For a well-designed marketing mix, industry experts advise companies to use the Internet as a supplement to other advertising media. 业内专家们建议,一个精心策划的营销组合应把网上促销作为其他宣传方式的补充。
In the major single market, or central market, approach, the firm selects its mission based on one national market and establishes a marketing mix, and later expands to other national markets. 在这种方法中,公司根据一国市场选择经营任务,建立营销组合,以后再扩展到其他国家的市场。
Online Marketing-a new tool in the marketing mix. 在线营销–营销组合新利器。
Based on the social responsibility of high-tech enterprise marketing mix model innovation research 基于社会责任的高科技企业营销组合模式创新研究
That incorporated a marketing mix with magazine, newspaper. 与杂志、报纸成立销售组合。
Once you've chosen your marketing mix, tailor your efforts to attract the interest of your audience. 如果选好营销策略,那么就不断调整努力的方向以吸引客户的兴趣。
Historical Evolution of Marketing Mix Theory and Its Developmental Tendency 市场营销组合理论历史沿革及发展趋势
And now that we're at a mid-point in the year, it's a great time to step back and assess your marketing mix to be sure it's focused on the people you want to reach. 现在是年中,正是回顾和评估营销是否真正地对准你想要接触的客户的好时机。
The legacy of this can still be seen in the traditional four P's of the marketing mix. 遗留下来的这仍然可以看到在传统的4个P的的营销组合。